Adflix Consulting | Web Analytics & Data Tracking for Measurable Growth
A growing e-commerce brand was running Meta ads but struggled with incomplete purchase attribution. Sales were happening, yet the Ads Manager wasn’t reporting them accurately. Their tracking relied solely on browser-based events, causing data loss, weak matching, and inconsistent reporting. They needed a reliable, server-side solution to fix attribution and strengthen Meta’s optimization signals.
The primary goal was to implement a robust Facebook Conversion API (CAPI) setup through GTM Server to:
To achieve this, I deployed a full server-side tracking solution that included:
This setup enabled Meta to receive cleaner, enriched, and more reliable conversion signals.
Using the GTM Server Event Debugger and Meta’s Test Events tool, I validated:
Every step of the data flow was tested to ensure a stable and high-quality tracking environment.
The new CAPI implementation delivered immediate improvements:
With clean server-side data, Meta could finally understand which ads were driving real sales, resulting in more efficient ad spend and improved performance.
Client Feedback
“Our tracking finally makes sense. Purchases are being reported correctly, and we can trust our Meta data again. This setup gave us confidence to scale our campaigns without guessing.”
The client needed accurate conversion tracking to measure real sales performance on Meta Ads. Their existing setup relied only on browser-side pixel tracking, which caused data loss and underreported conversions due to iOS privacy updates and ad blockers.
To integrate Meta Pixel and Meta Conversion API (CAPI) through Google Tag Manager (Web + Server) following Meta’s best practices for:
⮕ 45% increase in Event Match Quality
⮕ 152.9% more purchase data compared to pixel alone
⮕ Eliminated double-counting through proper deduplication setup
⮕ Reduced data loss from iOS and ad blockers
⮕ Accurate ROAS tracking and improved ad optimization
⮕ Client gained full visibility of user actions across the funnel
“After the CAPI setup, our ad data became far more reliable. Arafat followed every Meta guideline and ensured our tracking worked flawlessly. We finally understand what drives our real conversions.”