Adflix Consulting — Web Analytics & Data Tracking for Measurable Growth
The client needed accurate conversion tracking to measure real sales performance on Meta Ads. Their existing setup relied only on browser-side pixel tracking, which caused data loss and underreported conversions due to iOS privacy updates and ad blockers.
To integrate Meta Pixel and Meta Conversion API (CAPI) through Google Tag Manager (Web + Server) following Meta’s best practices for data accuracy, increase event match quality, and event deduplication.
1. Tracking Audit
2. Meta Pixel & Conversion API with First-Party Tracking Setup
3. Validation & Testing
✅ 45% increase in Event Match Quality
✅ 152.9% more purchase data compared to pixel alone
✅ Eliminated double-counting through proper deduplication setup
✅ Reduced data loss from iOS and ad blockers
✅ Accurate ROAS tracking and improved ad optimization
✅ Client gained full visibility of user actions across the funnel
“After the CAPI setup, our ad data became far more reliable. Arafat followed every Meta guideline and ensured our tracking worked flawlessly. We finally understand what drives our real conversions.”