Server Side Tracking

Boost data accuracy and ROI with server-side tracking. Bypass ad blockers, track conversions reliably, and get full control over your marketing analytics.

Accurate Conversion Tracking

Track every key action like purchases, sign-ups or leads with greater accuracy by bypassing browser and ad blocker limitations.

Improved Data Reliability

With first-party tracking, your data is more secure, consistent, and unaffected by browser privacy restrictions.

Multi-Platform Integration

Easily connect with GA4, Meta (Facebook), Google Ads, TikTok, Pinterest, and more using server-side tagging.

Unlock Better Data Accuracy & Marketing Performance

Modern websites face challenges like ad blockers, browser restrictions (like Safari’s ITP), and short cookie lifetimes that make traditional tracking unreliable. If you’re still relying only on client-side tracking, you’re likely missing out on valuable data and accurate attribution.

That’s where Server-Side Tracking comes in.

What is Server-Side Tracking?

Traditional tracking (called client-side tracking) sends data directly from your visitor’s browser to platforms like Facebook, Google Analytics, or Google Ads. But this approach is now heavily affected by:

Server-side tracking solves this by adding an extra layer between your website and third-party platforms, here:

Website sends tracking data to a cloud server that you have control (e.g., via Google Cloud or Stape).
That server then securely passes the data to platforms like Facebook, Google, TikTok, and others.
As a result, you get cleaner, more complete data and more reliable tracking even when users are using privacy tools.

The Case for Server-Side Tracking in
Performance Marketing

Modern Tracking Explained
Client-Side Tracking vs Server-Side Tracking

Understand the strengths and limitations of client-side and server-side tracking, and why your business might benefit from shifting to more secure, reliable data collection.

Feature	Client-Side Tracking	Server-Side Tracking
Ad Blocker Resistance	❌ Easily blocked	✅ Bypasses most blockers
Browser Restriction (ITP)	❌ Affected (e.g., Safari)	✅ Avoids tracking restrictions
Cookie Lifetime	❌ Short (3–7 days on some browsers)	✅ Extended (1 year or more)
Data Accuracy	⚠️ Prone to loss or inconsistency	✅ Highly accurate and consistent
Control Over Data	❌ Limited (goes directly to 3rd party)	✅ Full control before sending
Page Performance	⚠️ Adds load time	✅ Reduces load on browser
Integration	✅ Direct with platforms	⚠️ Requires additional setup
Cost	✅ Low cost to start	⚠️ May require additional hosting/service cost
Ease of Setup	✅ Simple and quick	❌ More complex, requires server

Client-Side Tracking	Server-Side Tracking
❌ Easily blocked by ad blockers	✅ Bypasses most blockers
❌ Limited by browser privacy features (like Safari ITP)	✅ Avoids tracking restrictions
❌ Short cookie lifespan (3–7 days)	✅ Long cookie lifespan (up to 1 year or more)
⚠️ Prone to data loss or inaccuracy	✅ Highly accurate and consistent data
❌ Limited control over data (goes directly to 3rd parties)	✅ Full control over data before sending
⚠️ Limited customization	✅ Fully customizable tracking logic
⚠️ Can impact page speed	✅ Reduces load on the user’s browser
✅ Direct, quick platform integration	⚠️ Requires additional server-side integration
✅ Simple and fast setup	❌ More complex setup (requires server)
✅ Low cost to start	⚠️ May include server/service-related costs